Sunderland loan shark awareness activity
Kick Loan Sharks Out of Sunderland-Week of Action Recap (20-24 Oct 2025)
Sunderland is standing strong against illegal money lending! Our Week of Action raised awareness about the dangers of loan sharks and promoted safe, affordable borrowing.
Here's what we achieved:
- Community Football Fun - £1,600 recovered under the Proceeds of Crime Act (plus £500 from Sunderland City Council) funded new football equipment for Leisure United hubs in Washington, Downhill and Ford. Children took on Sid the Shark in penalty shootouts with support from the Foundation of Light
- Family Support - Families received information packs, goodie bags, and digital resources, plus details of a credit union scheme to encourage safer borrowing and improve financial wellbeing
- School Engagement - Pupils from Ashbrooke School enjoyed an interactive day at Sunderland's Fans Museum, learning about loan shark risks and gambling harms with support from Barclays and NECA Gambling service.
If you or someone you know is affected by illegal money lending, free confidential support is available:
- Call: 0300 555 2222 - 24 hours a day
- WhatsApp: 07700 102773 - Monday to Friday, 9am to 5pm
- Email: [email protected]
- Live chat and resources: www.stoploansharks.co.uk