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Communications and publicity

The delivery of CLLD activities in Sunderland provides a fantastic opportunity to create a positive and lasting impact on a range of individuals, groups, businesses and communities. For example:

  • Those individuals seeking work and access to training and skills support
  • Vulnerable individuals who require more intensive support
  • VCSE organisations delivering new projects for key target groups (unemployed, long term unemployed, previously inactive, people aged 50+ years, participants form ethnic minorities and those with disabilities)
  • Potential entrepreneurs interested in setting up their own business
  • Existing businesses in the target communities, particularly social enterprises
  • And the wider community in general

Central to ensuring the successful development and delivery of local projects is a well-coordinated communications plan that builds on the extensive consultation and engagement that has happened so far. The Local Action Group recognises that it is crucial that local people, community organisations and businesses understand the CLLD programme, how to get involved, how to find out about local projects and the support available to them.

The Local Action Group has set up a Communications and Engagement sub-group with the following objectives:

  • To actively promote the work of the Local Action Group (LAG) including the vision, strategic objectives, actions and targets of the LDS across the local VCSE, private and public sector community
  • To promote the engagement with local residents, VCSE organisations and private and public sector organisations, to improve representation and involvement of under-represented groups
  • To ensure potential project delivery organisations are aware of the opportunities and where they can access support and guidance to develop their projects
  • To publicise and share achievements and impacts
  • To improve awareness and understanding with the local community of the Local Development Strategy and how it will implement CLLD activities

Case studies

Project summary presentation (PDF) [2MB] (opens new window)

Event materials/presentations

Presentation from practitioners networking event – 1 October 2019 (PDF) [2MB] (opens new window)

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