The CLLD Local Development Strategy (LDS) is focused on the most deprived areas of Sunderland's urban core, and Washington in the west, along the Sunderland Strategic Transport Corridor.

The CLLD area has been identified both because of its high IMD ranking and also because of its proximity to key employment and regeneration sites within the city.

The Sunderland Economic Masterplan '3, 6, 9 Vision' aims to generate new jobs, increase the employment rate, enhance skills and earnings, and create a vibrant, connected and sustainable City Centre, attractive to residents and businesses alike.

The 369 Vision outlines how over £1bn of public and private investment planned in the city will support economic growth, with the potential to generate in excess of 20,000 new jobs and a forecast £1.8bn of additional Gross Value Added. As part of the Plan, a number of key developments are planned over the next 5-10 years creating a wide range of economic, social, and cultural opportunities. The LDS will aim to make a positive difference to the way that local people, voluntary and community groups and businesses benefit from these opportunities.

The target area comprises a population of 146,108 of which 85,588 (or 58.6%) live in Lower Super Output Areas ranked in the 20% most deprived. CLLD investment will target those areas and LSOAs with the most serious disadvantage, particularly those that rank in the top 10% (44,930 people). The most deprived areas include specifically entrenched clusters in Pallion, Redhill, Southwick, Millfield, Sandhill and Hendon and an emerging cluster in Washington North.

This corridor represents a coherent and functional economic geography of LSOAs with some of the highest concentrations of deprivation in the NELEP area (according to both IMD 2010 and 2015 data). The LAG has consulted widely on the proposal and has received support from all four of the Area VCS Networks that cover the target area.

Adjacent areas not in the 20% most deprived have been incorporated into the CLLD geography because of their links to key opportunities and to form a more coherent economic area. The target for CLLD project investments will remain focused on those areas and people in the most 10-20% deprived.

In summary, the defined area has been chosen because:

  • It targets areas with the most severe deprivation;

  • It links areas of need with areas of business growth and employment opportunities;

  • It has sufficient scale and critical mass to draw in resources to match fund ESIF activity and have a meaningful impact on the area's priorities;

  • It will enable specific client groups in the most deprived areas to be supported, where there is evidence to show that they are 'missing out' or unable to engage in existing provision;

  • It will promote cross-sector, multi-agency and inter-community working in order to identify innovative solutions to shared challenges;

  • It will add value and aims to fill gaps in provision that cannot or are not being addressed through programmes and projects such as the Work and Health Programme, Talent Match, Building Better Opportunities (Multiple Barriers to Employment and Health workstreams), Skills Funding Agency and projects seeking alternative ESF or ERDF support, including enterprise support provision.