Friday 22 September 2017
Thousands of smokers in Sunderland are being encouraged to take part in Stoptober as new data shows quitting success rates are at their highest for at least a decade.
Promoting Stoptober 2017
The report by the University College of London (UCL) shows quitting rates were up to 19.8% for the first six months of this year, significantly higher than the average for the last 10 years (15.7%).
Success rates among the less well-off have for years remained consistently low, but in a major turnaround in the sharp increase in success rates is being seen entirely among those smokers. For the first time, smokers in manual occupational groups have virtually the same chances of quitting as those in white collar jobs.
The report coincides with the launch of the Stoptober quit smoking challenge, which has inspired over one and a half million quit attempts since 2012 with nearly 50,000 sign ups so far in the North East. The campaign is based on research that if you stop smoking for 28 days you are five times more likely to stop for good.
With Stoptober now in its 6th year, the UCL report gives a number of reasons why there's never been a better time to quit, including:
better and more quitting aid options, with e-cigarettes now the most popular;
banning the use of attractive brand imagery on tobacco packaging with plain, standardised tobacco packs;
a strong anti-smoking culture in England; and
stop smoking campaigns such as Stoptober.
Last year over half (53%) of all those taking part in Stoptober opted to use an e-cigarette as a quitting aid. This year the campaign will feature e-cigarettes in the TV ad and will do more to encourage and support smokers who are keen to try e-cigarettes to help them stop smoking.
Ailsa Rutter, Director of Fresh, said: "Most smokers have tried to quit before, so it is fantastic to see more people are now quitting successfully. Stoptober is another chance to quit for good.
"The North East is now at a historic low for smoking with 17.2% of people smoking in 2016 compared to 29% of people in 2005. Smoking seems to be less desirable than ever before and quitting is much more appealing. The terrible health consequences stand out much more on cigarette packs, and electronic cigarettes have clearly helped many former smokers as a much less harmful gateway out of smoking."
Councillor John Kelly, Portfolio Holder for Public Health, Wellness and Culture at Sunderland City Council said: "Eight out of 10 people in Sunderland don't smoke and we want to encourage even more people to give up.
"The Stoptober campaign provides a real focus for people to start on that journey and with all of the help and support that's available there's never been a better time to quit.
"Studies show that you're up to four times more likely to quit successfully if you have specialist help and support and in Sunderland the Live Life Well Service is available to help residents who want to make the change."
For information and support on stopping smoking, see www.livelifewell.org.uk or call 0800 107 0741.
Robert West, Professor of Health Psychology and Director of Tobacco Studies at University College London, said: "Quitting success rates are higher than ever. I think the advances and wider choice of effective quitting options and a strong anti-smoking culture are fuelling this acceleration.
"Thinking about giving up may be daunting, but all the evidence shows there has never been an easier to time to stop. Quitting needn't be the painful journey it used to be and the support you'll get from Stoptober will increase your chances of succeeding."
The campaign starts on 1st October. Search 'Stoptober' online for all the support you need to quit.