Sunderland announces media partners for three of its key events
Tall Ships Races 2018 media partners
Sunderland City Council is proud to announce media partners for three of its flagship events.
The Sunderland Echo, BBC Newcastle and Sun FM have been named as media partners for three of the council's signature events in 2017 and 2018 - the International Airshow, Sunderland Illuminations and The Tall Ships Races Sunderland 2018.
The Sunderland Airshow attracts hundreds of thousands of people to the city's seafront every year for three days of spectacular flying displays and entertainment on the ground.
Sunderland Illuminations, including the Festival of Light, feature festoon lighting along the seafront and lighting displays in Roker Park, is also continuing to grow in popularity with more than 210,000 people attending in 2016.
Next year they will be joined by The Tall Ships Races when Sunderland becomes the starting point for the races which arrive in the city on Wednesday 11 July 2018 for a four day extravaganza which is expected to attract more than 1.5 million visitors to Sunderland.
Councillor John Kelly, Portfolio Holder for Public Health, Wellness and Culture, said: "We're delighted to welcome the Sunderland Echo, BBC Newcastle and Sun FM on board as media partners for three of our most spectacular events.
"Sunderland has well-deserved reputation for hosting a fantastic range of events. Events like the international airshow and the illuminations attract over a million visitors between them and contribute an estimated £15 million to our city's economy. And we're very much looking forward to welcoming the world-famous Tall Ships Races here next July.
"We believe all three media partners will do a fantastic job keeping people informed and making sure they have everything they need to know both in the run up to and during these events."
Welcoming the announcement, Darren Taylor from the BBC, said: "We're delighted to have been named as a media partner for these three fantastic events. BBC Newcastle and BBC 1's Look North will be looking to offer unrivalled coverage of the events."
Joy Yates, Sunderland Echo editorial director, said: "The Sunderland Echo is proud to be a media partner for events in the city, including The Tall Ships Races 2018. The Echo will be supporting the events with acres of content in print, online and through our social media channels. With just over one year to go before the ships arrive in Sunderland, we will have exciting, weekly updates for our readers."
Simon Grundy, from Sun FM, added: "We are extremely proud to be partnering once again with Sunderland City Council for these massive events, which draw thousands of people from far and wide to our beautiful coast line. With all the regeneration that is happening, it makes it even more important that everyone comes down to see all that's happening on the ground, as well as in the air. We're also very excited about being part of next year's Tall Ships event."